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Eyeball Jewelry, the Latest Shock Treatment

Week of March 7, 2005

 

             “Why do you look at the speck that is in your brother’s eye, but do not notice the log that is in your own eye?” –

            Official motto of the Illinois House of Representatives

 

            OK, it’s really Luke 6:41, but the honorable legislators of the land of Lincoln – who was no stranger to logs – might want to consider it.

            In the meantime the Illinois House will consider a bill to outlaw implanting jewelry in a person’s eyeball.   If passed, installing eyeball jewelry would become a “class four felony,” entitling one to an all-expense paid vacation at one of the state’s finest penal institutions.

            The trinkets, called “JewelEye,” were fist implanted in 2004 by a Dutch clinic called the Netherlands Institute for Innovative Ocular Surgery.  A slit is cut in the membrane that covers the eye to make room for metal slivers shaped like half moons or hearts, though other shapes can’t be far behind.

            Oddly, the procedure isn’t done in Illinois and never has been.  An Associated Press reporter turned up only one American doctor offering the eye shrapnel, and that in California.  The legislature there would be more likely to make the procedure mandatory than to ban it, but they’ve been pretty busy trying to give the vote to 14-year-olds and drivers licenses to illegal aliens.

            Why, then, is this an issue in Illinois?  As near as I can tell the sponsors are mainly motivated by the willies factor.  It is pretty creepy, but the legislature might also be riding the success of a 2003 law that for all practical purposes banned tongue splitting.

            Tongue splitting is the practice of having one’s tongue surgically forked for the purpose of looking like a lizard.  The anti lizard-man law requires tongue splitting to be performed by licensed medical professionals, and then only for “sound medical reasons,” whatever those might be.  The proposed speck-in-your-brother’s-eye law leaves no such loopholes.

            In awkward English that is still better than my Dutch, the Institute’s website claims “It is of all times for people to wear jewelry.  Earrings, make-up and more recently tattoos and piercings are accepted forms of body cosmetics.  Surprisingly, no jewelry is available for the organ that is most important in social interactions, the eye.”

            It is a bit of a surprise given that fans of the forms of self-mutilation politely called “body modification” are always looking for the next gross-out.  Now that the gag reflexes of Joe and Jane Average are barely tickled by piercings, brands, and split tongues, the not-so-average can either get a life or ramp up for the next geek show.

            “Bod mod” fans I’ve heard from insist they do it for self-expression, art, or any reason other than shock effect, though Associated Press turned up a tattoo parlor owner who was more candid.  “It’s like you’re not a freak anymore if you have a tattoo,” said Kevin Veara of Black Moon Tattoos.  “To be a freak you’ve got to step up a little bit.”

            So it seems.  In a 1999 column on branding, I predicted the bod mod crowd would turn to amputation once the shock value wore off.  I got a lot of scoffing emails, but cosmetic amputation has indeed taken hold on the fringes of the movement. 

            I’ll take it a step further now:  When eye jewelry becomes passé, I predict the loony element will turn to eye replacement.  I can see it now (so to speak):  heavily pierced, lizard-tongued people lining up to have an eye replaced with a ball bearing, Magic 8 Ball, miniature fish bowl, battery-powered strobe light or heaven knows what.

            I’d buy a ticket to watch the Illinois state legislature that day, but I wouldn’t encourage a ban.  If they feel they absolutely must do something, how about a 12-step program for shock addicts?

 

 

 

 
 

 

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